Turkish Coffee Lady is a specialty coffee business that is led by a woman and is committed to creating bonds between different cultures through the use of food and drink. Their primary goal is to spread awareness of the 500-year-old tradition of Turkish coffee and bring people of different cultures together one cup at a time. Ads on us was task to create a strategy work with a target-focused approach to contribute to the company's progress towards becoming a global brand.

According to the digital strategy we created, we designed a promotional video for the National Turkish Coffee Day.

"Have a Cup of Turkish Culture" The slogan that we have created to provide consumers with an emotional benefit and establish a strong connection with them in order to meet their experience expectations, has received positive interest. The campaign video featured on the billboards in Times Square in New York.