In recent times, the term SEO has become increasingly familiar. But what exactly is SEO? First and foremost, the English acronym for SEO is "Search Engine Optimization," and its Turkish equivalent is "arama motoru optimizasyonu." As the name suggests, it encompasses all optimizations made to affect the rankings of websites on search engines according to certain rules.
Another frequently asked question about SEO is how long optimization efforts take or whether it's a one-time process. Contrary to common belief, SEO optimizations require continuous updates based on popular trends and variables. If you consistently optimize your site, you'll start reaping the benefits. SEO is an ongoing process, and understanding how search engines rank results and working accordingly will yield positive results. The popularity of the keywords related to your business or product will change over time, necessitating continuous monitoring and adjustments.
SEO, SEO, SEO...
Why is it so important? What benefits does it bring? Who needs SEO? Do you need it too?
SERP: Derived from the initials of "Search Engine Result Page" in English, SERP refers to the results page you encounter when you search for any word on a search engine.
Continuous improvements are necessary for your site to rank well on SERP. With SEO, you can enhance your site's performance and attract more visitors. Remember, the better your site ranks, the more users will see, read, sign up, or purchase your product.
Google's search engine consists of three main stages: crawling, indexing, and ranking. Google scans web pages during crawling, begins indexing, and then ranks them. Indexing involves Google's bot, commonly known as a spider, entering the site, navigating through it, and writing the site's data into its database. In essence, the results displayed when you search on Google are outcomes indexed and presented by Google. Ranking is the algorithm that determines how high your website will be. Previously, Google's ranking algorithm examined links to a site from other sites. Over time, people exploited this, leading to Google implementing continuous updates to detect unnatural link-building practices. Today, Google's ranking algorithm can identify negative elements, affecting sites with unfavorable practices. To positively influence these algorithms, SEO practitioners must perform necessary optimizations, including details on what SEO entails, how it's categorized, and factors negatively impacting Google algorithms.
A closer look at search engine optimizations reveals two main categories:
Technical SEO: This involves optimizations made to our website and server for better crawling and indexing by search engine bots. These optimizations include topics such as site speed, security, broken links, site URL structure, and sitemaps.
On-Page SEO: This encompasses content-focused SEO optimizations made to rise in Google searches. Updates include keywords, titles, meta descriptions, and enhancing content quality.
Understanding the intricacies of SEO, its ongoing nature, and the impact on search engine rankings empowers individuals and businesses to strategically optimize their online presence. Stay tuned for more detailed insights into specific optimization techniques and best practices in upcoming blog posts.
